Dr. Atul Parvatiyar Family Website

Dr. Atul Parvatiyar's Family website to be constructed......

Dr. Atul Parvatiyar is the President of iCRM and the Robinson Research Fellow & Associate Professor of Marketing at Georgia State University. He also serves as the Managing Director of the Center for Business and Industrial Marketing at J. Mack Robinson College of Business, Georgia State University. He has been actively involved in strategy and international business consulting for such companies as Allstate, The Coca-Cola Company (including Burger King International Team), Colonial Pipeline, Department of Administrative Services – State of Georgia, Mavesa (Venezuela), Milliken International, McCann-Relationship Marketing Worldwide UK, Piramal Enterprises (India), Positra Infrastructure (India) and Siemens.  

Prior to joining Georgia State University in April 2001, Dr. Parvatiyar was a marketing professor at Goizueta Business School of Emory University. At Emory, he served as the Associate Director of the Center for Relationship Marketing and managed collaborative projects with several companies including AT&T, BellSouth, Budget Rent-A-Car, Chubb, Coca-Cola, Chick-fil-A, Ernst & Young, IBM, Motorola, NCR, Procter & Gamble, UPS and Xerox among others.
 

Dr. Parvatiyar has published several scholarly books including the Handbook of Relationship Marketing (with Dr. Jagdish N. Sheth; Sage Publications 2000) and Customer Relationship Management: Emerging Concepts, Tools and Applications (with Dr. Jagdish Sheth and Dr. G. Shainesh; Tata-McGraw Hill 2001). Atul’s research articles and industry monographs on customer relationship management and international marketing have been published in leading international journals. He is a visiting professor at the Johannes Kepler University in Austria, the University of Seville and the University of Granada in Spain, and the Norwegian School of Economics and Business Administration in Norway. Atul previously taught in at XLRI Jamshedpur in India where he was also the Coordinator of Management Development Programs.