Dr. Atul Parvatiyar Academic Activities
Academic Activities
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Journal Editor: |
Co-editor, Research in Marketing (1995-2001)
Guest Editor, International Business Review, Special issue on Relationship Marketing, Fall 1995 |
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Editorial Board: |
International Marketing Review (1993 - 2001)
International Journal of Customer Relationship Management (since 1998)
Journal of Relationship Marketing (since 2002) |
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Ad-hoc Manuscript Reviewer for following journals: |
Journal of Marketing,
Journal of the Academy of Marketing Science,
Journal of International Marketing,
Journal of Asia Pacific Business,
Journal of Business Research,
Journal of Interactive Marketing,
Journal of Retailing,
Journal of Services Marketing,
International Business Review |
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Manuscript Reviewer for international research conferences: |
Academy of International Business Conference;
AMA Summer & Winter Educators' Conferences;
Academy of Marketing Science Conferences;
Southern Marketing Association Annual Conference |
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Faculty Consortium Program Leader: |
Fourteenth American Marketing Association (AMA) Faculty Consortium, June 9-11, 1994
Consortium Topic: Relationship Marketing, (with Jagdish Sheth). |
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Conference Chair/Co-Chair: |
Eighth Research Conference on Relationship Marketing & CRM, July 26-29, 2004, Kuala Lumpur, Malaysia
Sixth Research Conference on Relationship Marketing & CRM, June 9-12, 2002, Atlanta
First International Conference on Customer Relationship Management, Nov 24-25, 2000, New Delhi, India
Fifth Research Conference on Relationship Marketing, Oct 12-15, 2000, Atlanta
Third Research Conference on Relationship Marketing, June 14-16, 1996, Atlanta
Second Research Conference on Relationship Marketing, June 11-13, 1994, Atlanta
Sixth Conference on Historical Thoughts in Marketing, May 1993, Atlanta, GA |
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Conference Track Chair: |
Business-to-Business, Sales Management and Relationship Marketing Track, The Academy of Marketing Science World Marketing Congress, June 23-26, 1999, Malta.
Business-to-Business, Sales Management and Relationship Marketing, The Academy of Marketing Science World Marketing Congress, June 24-27, 1997, Kuala Lumpur, Malaysia.
Co-Chair, Sales Management and Relationship Marketing Track, 1996 AMA Summer Marketing Educators’ Conference, August 3-6, 1996, San Diego, CA.
Co-Chair, Relationship Marketing Track: American Marketing Association Summer Educators' Conference (August 1993), Boston, MA. |
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Lectures
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| Invited lectures to faculty and students at following academic institutions: |
Copenhagen Business School, Copenhagen, Denmark (1995)
Johannes Kepler University, Linz, Austria (1999 - 2002)
Wirtschaftswissenschaftliche Fakultät, Humboldt University, Berlin, Germany (1995)
Norwegian School of Management, Oslo, Norway (1995, 1997, 1998)
Norwegian School of Economics and Business Administration, Bergen, Norway (’95 & ‘98)
Swedish School of Economics and Business Administration, Helsinki, Finland (1995)
Svenska handskolen, Vaasa, Finland (1996)
University of Groningen, Faculty of Management and Organization, The Netherlands (1995)
University of Granada, Spain (2001)
University of Seville, Spain (2001)
Indian Institute of Management, Lucknow, India (2001)
Indian Institute of Management, Indore, India (2003)
Narsi Moonjee Institute of Management Studies, Bombay, India (1997) |
| Invited lectures at professional meetings and executive forum |
Keynote Speaker, Seville Chamber of Commerce and Seville Marketing Institute, April 2001.
Keynote Speaker, Asia’s Second Annual Conference on e-Customer Relationship Management, July 24-26, 2001, Hong Kong, China.
National Account Management Association (NAMA), February 25, 1998
Atlanta Advertising Club, October 24, 1996.
Keynote Speaker at the Sponsors’ Meeting of the Norwegian Institute for Research in Marketing, Oslo, Norway, June 1, 1995. |
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Teaching Experiences
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| Course |
Institution |
Degree Programs |
| International Marketing |
Emory University, USA |
BBA & MBA |
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Johannes Kepler University, Austria |
BBA & MBA |
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University of Colorado at Boulder, USA |
BBA & MBA |
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XLRI Jamshedpur, India |
MBA |
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Banaras Hindu University, India |
MBA |
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| Marketing Management & Marketing Research |
Emory University, USA |
MBA |
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University of Louisville, USA |
BBA & MBA |
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XLRI Jamshedpur, India |
MBA |
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| Relationship Marketing/ Customer Relationship Management |
Emory University, USA |
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Johannes Kepler University, Austria |
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Norwegian School of Economics |
MBA & Ph.D. |
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Indian Institute of Management, Lucknow |
MBA |
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Indian Institute of Management, Indore |
MBA |
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International Business
Executive MBA |
Emory University, USA |
BBA & MBA |
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Pedagogical Cases
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| Prepared more than 75 full-length cases on various aspects of international marketing (list available upon request). |
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Teaching Notes
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Parvatiyar, Atul (1994) “The Decision for International Marketing: A Managerial Framework.”
Parvatiyar, Atul (1994) “Managerial Tasks of International Marketing.”
Parvatiyar, Atul (1994) “Analyzing International Marketing Opportunities.” |
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